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the polo guide
the polo story
THE STORY BEHIND THE ORIGINAL POLO SHIRT
THE STORY
Renee Lacoste
"
RENÉ LACOSTE, A DARING INNOVATOR
"

rene lacoste playing tennis
RENÉ LACOSTE, A DARING INNOVATOR
HOW TO PROVIDE TENNIS PLAYERS WITH THE GREATEST FREEDOM OF MOVEMENT? RENÉ LACOSTE FOUND THE PERFECT INSPIRATION BY CAREFULLY EXAMINING THE ATTIRE OF A SKILLED POLO PLAYER BY THE NAME OF LORD CHOLMONDELEY. HE THEN DESIGNED A TRULY REVOLUTIONARY SHIRT WITH A BUTTONED NECKLINE AND SHORT SLEEVES. TENNIS PLAYERS AT THAT TIME WERE ACCUSTOMED TO ROLLING UP THEIR THICK SHIRT SLEEVES TO GET A LITTLE RELIEF, BUT RENÉ LACOSTE’S INVENTION WOULD GIVE THEM ABSOLUTE FREEDOM OF MOVEMENT.
Rene Lacoste innovator
L.12.12
THE ORIGINAL POLO SHIRT
RENÉ LACOSTE TEAMED UP WITH LOOSE-KNIT FABRIC EXPERT ANDRÉ GILLIER TO FINE-TUNE THE DESIGN OF HIS FIRST POLO SHIRTS. TOGETHER, THEY CREATED THE FAMOUS PIQUÉ COTTON - LIGHTWEIGHT YET STURDY AND BREATHABLE TO LET THE BODY BREATHE WHILE LOOKING SMART. BEING A PERFECTIONIST, RENÉ LACOSTE TESTED THE FIRST SERIES OF POLO SHIRTS HIMSELF, IN SEARCH OF ANY DETAIL THAT COULD IMPROVE THE DESIGN. IN 1933, THE LACOSTE POLO SHIRT WAS READY AND BRANDED WITH THE ICONIC CROCODILE. 
L.12.12 THE POLO STORY
THE CODE NAME
L FOR LACOSTE
1 BECAUSE IT'S TOTALLY UNIQUE
2 THE FACTORY CODE FOR SHORT SLEEVED
12 FOR THE WINNING PROTOTYPE CHOSEN BY RENÉ LACOSTE
Timeless elegance
TIMELESS ELEGANCE
RENÉ LACOSTE BROKE AWAY FROM THE TRADITIONAL
TENNISWEAR CODES. WITHOUT DISRUPTING THE
ESTABLISHED ETIQUETTE, HE INTRODUCED A NEW
KIND OF PRACTICAL YET ELEGANT FASHION. THAT'S
THE CONCEPT BEHIND HIS POLO SHIRTS. THEY'RE AS
SMART LOOKING AS THEY ARE COMFORTABLE AND
PRACTICAL. THEY'RE ELEGANT AND AN ABSOLUTE
PLEASURE TO WEAR. FOR LACOSTE, THESE TWO
CONCEPTS ARE FAR FROM BEING INCOMPATIBLE. 
grey polo
HERITAGE POLO GALLERY
TRAVEL THROUGH TIME AND DISCOVER HOW OUR
POLO SHIRT HAS BEEN REVISITED AND REDESIGNED
THROUGHOUT THE YEARS TO STAY IN TUNE WITH 
THE CHANGING TIMES. 
OUR FIRST POLOS

THE ORIGINAL POLO SHIRTS FEATURING ICONIC BRAND CODES.
 
1959 polo
1960 polo
1965 polo
1966 polo
1968 polo
1969 polo
1973 polo
1978 polo
1979 polo
1983 polo
1987 polo
1994 polo
1965 polo
2009 polo
2011 polo
2012 polo
OUR COLLECTOR POLOS

THE POLO SHIRT REINTERPRETED BY THE WORLD'S MOST RENOWNED DESIGNERS.
 
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