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about us
our sporting story
THE HISTORY OF LACOSTE IS THE STORY OF A TENNIS LEGEND WHOSE INVENTIONS CHANGED THE ENTIRE SPORT AND REVOLUTIONIZED THE CLOTHING INDUSTRY FOREVER.
1921
BORN IN 1904, RENE LACOSTE WINS HIS FIRST
TOURNAMENT AT THE AGE OF 17 AND THE FRENCH OPEN
FOR THE FIRST TIME IN 1924. THE PRESS NOTES HIS
PERFECTIONIST APPROACH AND PREDICTS A PLAYER
OF GREAT CLASS.
rene lacoste playing tennis
1928
THE LACOSTE FAMILY HOME IS REBORN AS A GOLF
COURSE, VISITED BY THE PRINCE OF WALES, CLARK
GABLE AND CHARLIE CHAPLIN.
lacoste family golf course
1933
HOW LACOSTE LAUNCHES ITS FIRST ADVERTISING
CAMPAIGN FOR THE POLO SHIRT.
the first lacoste advertising campaign
1958
RENE LACOSTE CREATES A LIGHT YET RESILIENT
TENNIS SHOE COMBINING PERFORMANCE AND
COMFORT WITH ELEGANCE.
rene sneaker
1963
RENE LACOSTE REVOLUTIONIZES THE TENNIS WORLD
WITH THE INVENTION OF THE STEEL TENNIS RACKET.
THE INVENTION PROVIDES SUPERIOR AERODYNAMICS
AND PAVES THE WAY FOR THE MODERN TENNIS RACKET.
steel tennis racket
1966
LACOSTE DESIGNS THE UNIFORM FOR THE FRENCH
NATIONAL SKI TEAM.
french ski team
1977
IN 1976 RENE LACOSTE IS INDUCTED INTO THE
INTERNATIONAL TENNIS HALL OF FAME. IN 1977 HE
BECOMES THE PRESIDENT OF THE FRENCH TENNIS
FEDERATION.
tennis hall of fame
1988
RENE LACOSTE REVOLUTIONIZES SPORTS EQUIPMENT
DESIGN WITH THE EQUIJET TENNIS RACKET, AN
INVENTION THAT COMBINES THE BENEFITS OF WIDE
AND SMALL RACKET HEAD SIZES.
tennis racket
1991
FIFTY-NINE YEARS AFTER THE VICTORY OF THE
MUSKETEERS, THE LACOSTE SPONSORED FRENCH
TEAM WINS THE DAVID CUP. FIVE YEARS LATER THE
TEAM WINS ITS EIGHTH TITLE AT MALMO, SWEDEN.
winning
2008
LACOSTE CELEBRATES ITS 75TH ANNIVERSARY ON THE
CENTRE COURT AT ROLAND GARROS. TO
COMMEMORATE ITS 75TH ANNIVERSARY, LACOSTE
PRODUCES A 3D TV SPOT ENVISIONING TENNIS 75
YEARS IN THE FUTURE.
tennis in the future
2014
LACOSTE IS PROUD TO BE THE OFFICIAL PARTNER OF
THE OLYMPIC AND PARALYMPIC TEAMS OF FRANCE.
THE BRAND IS AT THE HEART OF SPORTING
EXCELLENCE, ASSERTING ITS CORE VALUES OF
AUTHENTICITY, AUDACITY AND "JOIE DE VIVRE".