10TH SEPTEMBER, 2021
Meet The L001 Creative Collective
From Japan, Italy, Great Britain, the United States and France, 5 creative spirits share their interpretation of elegance through their experience and unique style. Meet the L001 Creative Collective.
Singer-songwriter and model, Patricia Manfield was born in Russia, grew up in Italy and now lives in London. Thanks to the greatest streetstyle photographers, she rose to the rank of fashion icon and brand ambassador of the biggest fashion houses. And now she has embarked on a music journey under the artistic name Heir.
“For me, elegance is about being attentive. It’s a sense of caring that comes through in a person’s manner — how they communicate and how they treat others. I have learned that those who never feel completely at home always have something special. As for me, this extra sensitivity is a real driver in writing music."
At just 26, one of the most inspiring French influencers of the moment gives a glimpse of their talent as an artistic director, photographer and consultant through his Instagram feed that looks like a mood board. This creative who wears many hats masters the art of colour blocking like no other, and when he plays with fashion, he is as agile as a crocodile.
“Elegance was always a part of my childhood. I saw the older kids helping my mother or politely holding doors open. I remember a respect for elders, my father's charisma, and my mother's natural kindness."
JP The Wavy
Rising star of Japan's rap scene, JP The Wavy fuses music and fashion in his ultra-considered clips. With his graphic looks with streetwear inspiration and his unique flow, JP The Wavy imposes his style whatever the playing field. Without forgetting to reinvent himself endlessly.
“I never tried to cultivate my differences; I am lucky to have good people around me. My friends have unique personalities, I admire them for what they are and what they do. It's by following what I love that my personality has stood out and my career has developed."
After conquering the worlds of cinema and music, the American actor and singer Quincy Taylor Brown signed off a noteworthy entry into the fashion sphere. From being front row at shows to his first collabs, the adoptive son of the legendary Puff Daddy excels in creative entrepreneurship.
“Elegance is an abstract concept; it reflects the courage of our personal experiences. It is the triumph of the mind over outside noise. It is not something tangible or negotiable, it is rather something innate, a feeling that seizes you, the butterflies we feel in the deepest part of our soul."
Kailand Morris, Stevie Wonder's son, walked the runway for the most important fashion houses during the latest men's shows, before starting to design himself. Write down his name.
"Elegance is the best reflection of inner beauty, you can feel it, touch it and hear it. Sometimes being elegant is to dare to look at the world from a new perspective and to use your differences to stand out."
From across Australia, 4 creatives share their interpretation of elegance through their unique style.
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Global Star Jeon Somi, The New Lacoste Brand Ambassador
LACOSTE is pleased to announce that global star Jeon Somi becomes the new brand ambassador.