Privacy Policy
Accent Group Limited (us, we, our) (ABN 85 108 096 251 / NZBN 9429031992886) trading as Lacoste Australia and its related entities maintain a policy of strict confidence concerning your personal information that you share with us in-store, or by using our website and other online applications or platforms.
This Privacy Policy has been developed in accordance with the Australian Privacy Act 1988 (Cth) including the Australian Privacy Principles (Privacy Laws).
This Privacy Policy applies to the collection, storage, use and disclosure by us of your personal information. By accessing the website https://lacoste.com.au (Site) you accept the terms of this Privacy Policy.
This Privacy Policy applies to information provided to us whether via this Site or any other means such as in our stores and demonstrates how we will comply with the Privacy Laws. Although we will comply with this Privacy Policy in respect of information provided to us by persons under the age of 18 years, those persons must obtain the consent of a parent or guardian prior to using the Site and the parent or guardian will be responsible for appropriately supervising the person's use of the Site.
If you have any further questions or if you wish to receive more information on our information practices and Privacy Policy, please contact our Privacy Officer - see contact details below under “How to contact us”.
Our Privacy Collection Statement
Under the Australian Privacy Principles, we are required to make you aware of certain matters on collection of your information. This Privacy Policy incorporates our Privacy Collection Statement for the collection of your personal information via this Site or in our stores, as it addresses all of these matters:
our identity and contact details;
the facts and circumstances, and the purposes, of collection of personal information;
the consequences for you if personal information is not collected;
other entities, bodies or persons to which personal information is usually disclosed;
information about access and correction of, and how you may complain about the way we handle, your personal information; and
cross-border disclosures of personal information.
COLLECTING PERSONAL INFORMATION
The kinds of personal information we collect and hold about you, and how we collect it, depend on the nature of your dealings with us and the circumstances of collection. This includes whether we collect the information from you as a customer, supplier, contractor, job applicant or in some other capacity.
For example, if you are a customer, we may collect the following information from you either from our Site, online apps or platforms, or if you provide it to us in store:
your name and contact details, such as address and phone number;
some personal details such as date of birth and gender;
social media information;
preferred username and password;
the name of the domain from which you access the internet;
the date and time you access our Site;
the internet address of the website from which you linked directly to our Site; and
other information that you may supply to us.
If you deal with us in some other capacity, we may collect your name and contact details and any other information you choose to provide to us.
We may also collect details of the interactions you have with us.
We collect information about visitors to the Site using cookies and other identification technologies (e.g. through code embedded in the Site, or through code embedded in your browser’s local storage – see section on “cookies and other identification technologies” below).
We may also collect personal information from third parties or publicly available sources of information. All personal information that we collect about customers is reasonably necessary for the provision of our goods and services to our customers and for the purposes of marketing communications. This includes collecting personal information for the purpose of transmitting that information to secure third-party platforms that support our business operations - for example, customer relationship management (CRM) systems, email/SMS service providers, customer data platforms (CDPs), analytics tools and marketing automation systems.
When we conduct market research and profiling, we may also ask you for your opinions about your shopping preferences, the Site and customer service.
If you are a customer, our purpose in collecting personal information about you is for the purposes of fulfilling your order, conducting business with you, and providing you with a better web and shopping experience.
In seeking to give you the most worthwhile online experience possible, we may notify you of products and special offers that may be of interest to you. We may also provide value-added services and offers. This information helps us better understand the products and services most helpful to you.
We will not collect personal information unless the information is reasonably necessary for one or more of our functions or activities. If we are unable to collect personal information we reasonably require, we may not be able to do business with you or the organisation with which you are connected.
We do not generally collect sensitive information (such as health information), and we will only collect sensitive information about you with your consent (unless we are otherwise required or authorised by or under law to do so).
If you are or become an employee, the handling of your personal information may be exempt from the Australian Privacy Principles if it is directly related to your current or former employment relationship with us.
CONTACT US FORMS
When you complete a contact us form on our Site, other applications or platforms, you are asked to provide certain information about yourself. This information includes your name, address, email address, phone number and any comments you might have.
We use this information to assist your enquiry and learn more about our customers, so we can provide you with the content and feedback information most relevant to you. Once you submit a contact us form you are no longer anonymous to us.
COOKIES & OTHER IDENTIFICATION TECHNOLOGIES
Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements.
We use cookies and other identification technologies on our Site for a number of purposes, including: to identify, customise and deliver content such as advertisements, promotions or offerings of greatest interest to you, gather statistical information and better understand individual use. In certain cases, we share this information with third parties to assist us in this process. These technologies may involve placing and using data in your browser or system’s local storage. Pixel tags, web beacons, clear GIFs and similar technologies may also be used by us or our third party service providers to measure the success of marketing campaigns and compile statistics about communications and site usage.
Furthermore, and as is common practice, we may identify and compile information concerning your IP address (a number automatically assigned to your device by your internet service provider) which helps us to calculate site usage levels, diagnose technical problems and administer our Site and other applications or platforms.
You have the right to choose whether or not to accept or enable our use of cookies and other identification technologies. You can do this by configuring your computer so that it disables cookies or does not accept them and by clearing your local cache or browsing history. For further information about cookies, including information setting out how to view the cookies that have been set on your device and how to manage and delete them, you can visit www.allaboutcookies.org.
USE & DISCLOSURE OF INFORMATION
We collect, hold and use personal information for a range of purposes, including:
to fulfil your order, conduct business with you and provide you with a better web and shopping experience;
to respond to requests or enquiries about our goods and services;
to process payments made to us;
for our administrative purposes and internal record keeping;
to provide you with customer service or technical support, and deal with any complaints or feedback you have;
to perform research and analysis including data analytics and statistical activities, and to, and improve or develop our goods or services;
to manage our relationships with our customers, suppliers and contractors;
to comply with our legal obligations and assist government and law enforcement agencies or regulators; and
to consider job applicants for current and future employment (see section on “cookies and other identification technologies” below).
We may use and disclose your information for other purposes required or authorised by or under law (including purposes for which you have provided your consent).
In conducting our business, we may disclose your information to third parties for the purposes outlined above. We may share your personal information between different departments of Accent Group, across different brands of Accent Group, with Accent Group companies (including our parent company, subsidiaries and global affiliates) and with third parties such as (but not limited to) marketing agencies who assist us with our promotional, marketing and research activities. We may also give your information including your name, e-mail, telephone number or postal addresses to a fulfilment house, retailer or distributor of our products in order to carry out your requests.
We may share your personal information with companies or individuals that provide us with services. These services may include, among other things:
Couriers (who deliver goods to you on our behalf);
Payment or banking organizations who carry out credit, fraud and other security checks; and
Outsourced service providers (e.g. marketing agencies).
We may disclose your information (such as encrypted email addresses) to digital advertising platforms such as Meta, Google or other similar third party providers and systems for the purposes of creating advertising audiences, delivering targeted advertising and measuring advertising performance. These platforms may use this information to match our advertising to users of their services.
We also participate in interest-based (online behaviour) advertising. This means that a third party (such as Google or Meta) may use technology, such as a cookie on your browser or a web beacon, to identify you on our Site so that they can provide advertising about products and services tailored to your interest. You may see advertising on our Site or apps tailored to how you browse or shop, or you may see advertising for our or other Accent Group products on other websites or apps based on your browsing behaviour.
We may be required to disclose information under exceptional circumstances such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes.
We may also disclose your personal information to other third parties and for other purposes where we are required or authorised by or under law to do so (including where you have provided your consent).
We may share non-personal information with other third parties that are not described above. When we do so we may aggregate or de-identify the information so that a third party would not be likely to link data to you, your computer, or your device.
DIRECT MARKETING
We may use personal information about you to send you information about developments, products, services and special offers that are new or may interest you, by electronic communication including email and SMS. You authorise us to use any email address, phone number or other contact information you provide to us at any time for this purpose.
You can, at any time, opt out of receiving marketing material by contacting us. You agree and acknowledge that even if you opt out of receiving marketing material, we will still send you essential information that we are legally required to send you relating to the goods and services we provide.
If you wish to withdraw your consent for us to send you marketing communications, you can do this as follows:
to withdraw consent for marketing emails - by clicking on the ‘Unsubscribe’ or otherwise following the steps provided in the email;
to withdraw consent for marketing SMS - by following the steps provided in the SMS; or
by contacting us (go to the ‘CONTACTING US’ section of this Privacy Policy).
Once we receive notification that you wish to withdraw your consent for receiving marketing communications, it may take up to five (5) business days for your withdrawal to be reflected in our systems. Please note you may still receive marketing communications during this period.
If you withdraw your consent to receive marketing communications through a specific communication mode (e.g. SMS) we may still contact you via other communication modes you have subscribed to (e.g. email).
DIGITAL ADVERTISING
We use personal information to deliver and measure digital advertising that is relevant to your interests. This may involve sharing limited personal information, such as hashed or encrypted identifiers (e.g., email addresses, phone numbers), with advertising platforms and technology providers.
How we use your information for advertising:
Advertising platforms: We may share information with platforms such as Meta (Facebook and Instagram), Google, and other third-party advertising networks to create advertising audiences, deliver targeted advertisements, and measure advertising performance.
Custom and lookalike audiences: Information may be used to create “Custom Audiences” of our customers and to identify new potential customers with similar characteristics (“Lookalike Audiences”).
Cookies, pixels, and tracking technologies: We and our third-party partners use cookies, pixels, and similar technologies to track interactions with our Site and digital content. This helps us understand how our Site is used, optimise advertising campaigns, and provide more relevant advertising experiences.
Aggregated and anonymised data: Where possible, we share information in a de-identified or aggregated form to protect your privacy while still enabling analytics and reporting.
Managing your preferences
You can manage how advertising platforms use your information by:
You can manage how advertising platforms use your information by:
Adjusting your ad preferences in your accounts with these platforms.
Using browser or device-level opt-out settings to limit tracking.
Contacting us via the Privacy Officer to inquire about advertising practices.
ACCURACY OF YOUR INFORMATION
We take reasonable steps to ensure that your personal information held by us is accurate, up-to-date, complete, relevant and not misleading. If you believe that any of your personal information is not accurate, up-to-date, complete or relevant, or that it may be misleading, please contact us (see below) and we will take reasonable steps to correct your personal information within a reasonable time.
THIRD PARTIES & YOUR INFORMATION
Although the Site or apps may link directly to websites or apps operated by third parties (Linked Sites), you acknowledge that Linked Sites are not operated by us. We encourage you to always read the applicable privacy policy of any Linked Sites on entering the Linked Site. We are not responsible for the content or practices of the Linked Sites nor their privacy policies regarding the collection, storage, use and disclosure of your personal information.
DISCLOSURE OF INFORMATION OVERSEAS
We may disclose your personal information to our global affiliates, related entities and/or service providers located outside of Australia. This is for the purpose of providing goods and services to you including marketing those goods and services to you.
At present, we have partners, related entities and/or service providers in New Zealand, South Africa, Vietnam and the United Kingdom. We may also disclose your information (such as encrypted email addresses) to digital advertising platforms such as Meta and Google based in the United States of America.
YOUR CONSENT
By giving us your information to sign up to our loyalty program in store, or through your use of the website, other applications or platforms, you consent to the collection, storage, use and disclosure of your personal information in accordance with this Privacy Policy and as otherwise permitted under the Privacy Laws.
STORAGE & SECURITY OF PERSONAL INFORMATION
We will use reasonable endeavours to keep your personal information in a secure environment, however, this security cannot be guaranteed. We have put in place various methods including firewalls, passworded access and encryption software to protect your personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure.
If we no longer need your personal information, unless we are required under Australian law or a court or tribunal order to retain it, we will take reasonable steps to destroy or de-identify your personal information in accordance with our document retention policy.
INFORMATION COLLECTED THROUGH EMPLOYMENT APPLICATIONS
In processing applications for employment, we collect resumes, references, certificates of graduation and qualification and other personal information about candidates. We may also provide your application to a recruitment agency or contractor that may assist in reviewing applications we receive.
Letters and resumes sent to us as part of an application for an advertised position, or sent to ascertain whether any positions are available, will be used to match applicants with available opportunities. If we consider that your application may be suitable to our current requirements, we, or a party acting on our behalf, will notify you and may also contact persons nominated by you as referees and ask them questions in relation to you. If your application is not suitable for our current requirements, but we feel that there may be a position for you in the future, we may keep a record of your application and contact you again if a suitable position becomes available. Please advise us if you prefer that we do not retain your information for this purpose.
VARIATION
We may vary the terms of this Privacy Policy at any time. Amended versions will be posted on this website. You should check this Privacy Policy regularly so that you are aware of any variations.
ACCESS, UPDATE OR CORRECT INFORMATION
Should you wish to access, update or correct personal information we hold about you, you may contact our Privacy Officer using one of the methods set out below under “How to contact us”. We will generally provide you with access to your personal information (subject to some exceptions permitted by law).
There is no cost to request or update your information but we may charge you a reasonable fee to cover our costs in locating and extracting that information to supply it to you.
HOW TO CONTACT US
You can contact us by sending an enquiry to:
Privacy Officer
Accent Group Limited
2/64 Balmain Street, Cremorne VIC 3121
or
via our website contact form available here https://www.lacoste.com.au
COMPLAINTS AND FURTHER INFORMATION
If you believe we have breached your privacy and would like to make a complaint, or you have any feedback, questions or concerns about our Privacy Policy or practices, please contact us using the contact information above. If you are making a complaint, please provide details of any specific incident so that our Privacy Officer can fully investigate the complaint.
Once the Privacy Officer receives a complaint they will commence an investigation with the relevant business unit. We may contact you to discuss your concerns and outline options about how they may be resolved. We will aim to ensure that your complaint is resolved in a timely and appropriate manner and will treat your complaint confidentially. We will contact you to inform you of the outcome of the investigation.
If you are not satisfied with our response, you may make a complaint to the Office of the Australian Information Commissioner at either www.oaic.gov.au or by calling 1300 363 992.